Hello, just your friendly neighborhood designer.

I'm Xuan — a product designer with over four years in large-scale enterprise UX.

Selected work, 2022 — present.

State Farm Customer Policy Change

01 · Insurance / billing · 2026

State Farm Customer Policy Change

Designing a self-service payment experience for customers adding a vehicle to an existing auto policy.

Self-serviceMobile webMultivariate testCross-team
State Farm Customer Acquisition Enhancements

02 · Insurance / checkout · 2025

State Farm Customer Acquisition Enhancements

Improving the insurance checkout experience for both customers and agents through heuristic-driven design enhancements.

Heuristic evaluationCheckoutDual-facingBilling
NRG Electricity Checkout Research

03 · Energy / retail checkout · 2022

NRG Electricity Checkout Research

Generate insights into customer product perception and checkout behavior in energy purchasing.

ResearchUsability testingCheckoutCross-brand